The Power of Mobile: Why a Mobile Friendly Website is a Must Have

Don't be a dinosaur in the digital age! As the world grows increasingly more digital, having a mobile friendly website is essential for any business that wants to stay relevant and competitive. People use their phones and tablets to search for virtually everything online. In fact, mobile devices are now the #1 way to access the internet. Web designers create mobile friendly websites, optimized to be viewed on smaller screens, making it simpler for users to find what they are looking for. But why is having a mobile friendly website so important?

Mobile Friendly in the Modern World

One of the most obvious benefits is that a mobile-friendly website is able to reach as many users as possible. With so many people utilizing their mobile devices, it’s important for those users to be able to find the information and products they are looking for. Having a mobile friendly website ensures they can do that, regardless of the device they're using. Between mobile devices and data or wifi, people have the world at their fingertips. You want your website to be a functional part of that world.

Increasing Customer Engagement and Sales

A mobile-friendly website is directly related to user engagement. Online shopping is prominent in the market today. Customers want access to what they are looking for, whenever they want to look for it. When customers visit your site from their phone or tablet, they’ll also want to read reviews before deciding whether or not to buy from you. Your website should load quickly on phones and tablets and have clear calls to action. Creating an easy to navigate and smooth browsing experience can help keep visitors on your site for longer periods of time. With a mobile-friendly website, you are not only likely to increase user engagement, but your sales and conversions.

Enhancing Your Presence in Local Markets

Mobile devices give you the opportunity to reach your local customers. There are targeting options and ads available to assist in reaching potential customers in your area. However, making sure your website is optimized for mobile use will help your business show up in local search results. This makes it simpler for customers to find you and doesn’t cost money like running ads does.

Improving Your Search Engine Rankings

Another benefit of having a mobile-friendly website is that it can help improve your search engine rankings. Google prioritizes mobile friendly websites in their search results, which means you will likely appear higher in search results than those who are not mobile optimized. This will organically direct more traffic to your site. It is also incredibly helpful for local SEO. People are searching for local businesses on their cell phones even when they have a computer nearby. Helping your business reach more local customers improves your visibility in local search results.

Is Mobile Friendly REALLY That Important?

If your website isn’t optimized for mobile use, you are potentially missing out on lots of customers. After all, over 50% of internet traffic comes from mobile devices. It’s super frustrating to go to a website on your phone and only be able to see part of the page on your screen. Or how about those buttons that you press and they freeze or don’t take you to the page you are requesting? Not only are you likely to lose that customer, but you are impacting your user engagement. When people leave your site or close your page repeatedly, it’s going to hurt your search engine ranking as well.

Is My Website Mobile Friendly?

A quick and easy way to find out if your website is mobile-friendly is to use Google's Mobile Friendly Test tool. Google will analyze your website and let you know if you are mobile friendly or not. They will provide a report of problems that may be affecting your website’s mobile performance. You can also visit your website on different phones and tablets to get an idea of what other people are seeing. If your site is not mobile friendly, The SEO Answer can help. A mobile version of your website can be created. There are also mobile responsive designs that adapt to whatever device your website is being viewed on. Whatever the case may be, we have a solution.

Final Thoughts

Having a mobile friendly website is definitely essential for any business that wants to stay relevant and competitive. As the digital age continues to advance, your business has to advance right along with it. Check your current website and talk with your web designer! The SEO Answer will make sure your website is not going to be left in the stone ages.